Labubu is a Nordic forest elf character created by POP MART contracted artist Kasing Lung, and is a member of THE MONSTERS elf group. Here is a detailed introduction about Labubu:

Character Background

Labubu's inspiration comes from Kasing Lung's picture book "The Mysterious Buka," which is part of his "Elf Trilogy." Labubu is a group of elves living in the Nordic forests, numbering around 100. They are ancient creatures, possibly even predating the Jurassic era.

Character Appearance

Labubu is a female elf, about the height of a cat, and has no tail. She has upright pointed ears, devilish big eyes, and nine sharp little fangs, with a mischievous smile on her face. This unique design breaks away from the traditional cute doll style, appearing both playful and eerie.

Personality Traits

Labubu is mischievous, optimistic, and loves to play pranks. She is curious about everything but is also kind and brave.

Family Members

Besides Labubu, THE MONSTERS elf group includes Zimomo (the leader of the tribe), Mokoko (a small pink-haired elf), Tycoco (a skeleton elf), and others. Among them, Labubu and Tycoco are a couple.

Development Journey

Labubu was originally a character created by Kasing Lung in his picture books. Later, he collaborated with the toy brand how2work to bring the 2D character to life. In 2019, Kasing Lung signed with POP MART, and Labubu officially entered the trendy toy market.

Market Performance

As one of POP MART's key IPs, Labubu-related products are highly sought after worldwide. Its blind box products sell out instantly upon release. Additionally, Labubu has been named the "Amazing Thailand Experience Ambassador," becoming the first trendy toy IP to receive such a diplomatic title.

Cultural Influence

Labubu's success lies not only in its unique appearance but also in the emotional resonance it creates. Its design is both cute and eerie, harmless yet slightly rebellious, evoking a cross-cultural emotional connection.

Thanks to its distinctive image and rich backstory, Labubu has become a top-tier figure in the trendy toy world, and its success has also propelled POP MART's global expansion.