Labubu, the endearing yet mischievous monster created by Hong Kong artist Kasing Lung and produced by Pop Mart, has exploded into a global phenomenon. Its popularity stems from a unique "ugly-cute" aesthetic, the thrill of blind box collecting, limited editions, and significant celebrity endorsements. But which Labubu is the most popular, and how can we define "popularity" in such a dynamic market?

Defining "most popular" can be tricky. It could refer to:

• Most widely recognized: The Labubu figures that consistently appear in unboxing videos, social media posts, and general media coverage.
• Highest in demand/fastest selling: Figures that sell out instantly upon release.
• Highest resale value: Figures that command exorbitant prices on the secondary market.
• Most culturally influential: Figures that drive trends and capture the zeitgeist.

Based on recent market trends, celebrity influence, and auction results, we can identify several contenders for the title of "most popular" Labubu, with a clear frontrunner in terms of sheer market impact.

The Most Popular Labubu: A Multi-Faceted View

1. The "Have a Seat" Labubu Series (and its Secret Chases)

If popularity is measured by sheer demand and consistent sell-outs, the "The Monsters - Labubu Have a Seat" series is undeniably a top contender. This series features Labubu in various adorable, seated poses, making them perfect for display on shelves, desks, or even as bag charms.

• Why it's popular:

2. Collaboration Series (e.g., Labubu x One Piece, Labubu x Vans, Labubu x Sacai x Seventeen)

Collaborations often bring Labubu to a wider audience, leveraging the popularity of established franchises or fashion brands. These collaborations frequently become highly sought-after due to their limited nature and the fusion of two beloved IPs.

• Labubu x One Piece: The recent collaboration with the iconic anime "One Piece" has generated immense excitement. Figures like the Mega Labubu 400% Tony Tony Chopper have been highlighted as significant collectibles. This blend of two distinct fandoms creates a powerful demand.
• Labubu x Vans Old Skool Vinyl Plush Doll: This collaboration has also seen very high resale values, with figures fetching thousands of dollars. The crossover appeal to both toy collectors and sneaker/streetwear enthusiasts makes these particularly desirable.
• Sacai x Seventeen x Labubu: This recent cultural crossover, featuring a capsule collection with 13 unique dolls, has seen bids as high as $3,700. This signifies a strong convergence of K-pop, high fashion, and designer toys, catapulting its popularity.

3. Limited Edition and "Secret" Figures Across All Series

Within almost every Labubu blind box series, there's a designated "secret" or "chase" figure that is significantly rarer than the regular designs. These secrets are designed to be exceptionally hard to find, often appearing at a ratio of 1 in 72 boxes or even less.

• Why they're popular:

4. Celebrity Endorsed Labubus

The power of celebrity endorsement cannot be overstated in the world of collectibles, and Labubu has benefited immensely.

• BLACKPINK's Lisa's Labubu: In 2024, BLACKPINK's Lisa casually shared a photo of her Labubu doll clipped to her Louis Vuitton bag. This single moment ignited a massive surge in interest across Southeast Asia and globally. Subsequent sightings of Rihanna, Dua Lipa, BLACKPINK's Rosé, Lizzo, and David Beckham with Labubu dolls have cemented its status as a must-have fashion accessory and cultural icon. While there isn't one specific "Lisa's Labubu" figure that is inherently different, the visibility and desirability conferred by her endorsement made every Labubu more popular.

5. The $150,000+ Human-Sized Labubu (The Ultimate Popularity Statement)

In June 2025, a momentous event occurred that solidified Labubu's unprecedented popularity in the art and collectible world: a mint-green, first-generation, human-sized (131 cm, or 4 ft 4 in) Labubu figure sold for an astounding 1.08 million yuan (about $150,325 USD) at an auction in Beijing. Another large brown version sold for over $130,000.

• Why this makes it "most popular":

Conclusion: The Reign of the Iconic Monster

While individual series like "Have a Seat" drive consistent demand in the blind box market, and collaborations create specific surges in popularity, the human-sized Labubu figures that recently sold for over $150,000 unequivocally represent the pinnacle of Labubu's current popularity and cultural impact. This unprecedented auction price, coupled with widespread celebrity endorsements and the inherent thrill of the blind box chase, has firmly cemented Labubu's status as not just a popular toy, but a significant cultural phenomenon and a highly coveted collectible in the global market. The "ugly-cute" monster has truly become an icon.