The world of designer toys has exploded in popularity, and among the most sought-after characters is Labubu, the mischievous, sharp-toothed monster from "The Monsters" series by Hong Kong artist Kasing Lung, exclusively marketed by Pop Mart.

1 Labubu's unique blend of "ugly-cute" aesthetics, limited releases, and the thrilling blind box format have fueled a global craze, turning these vinyl figures and plush dolls into highly coveted collectibles.

2 If you're looking to dive into the exciting world of Labubu collecting, this comprehensive guide will help you navigate the market, identify authentic pieces, and connect with fellow enthusiasts.

Understanding the Labubu Phenomenon

Before we delve into where and how to find Labubu toys, it's essential to grasp what makes them so popular and why their availability can be a challenge.

The Allure of Labubu

• Unique Aesthetic: ^{Labubu, with its prominent ears, wide eyes, and signature jagged teeth, strikes a balance between adorable and slightly mischievous.3} This "ugly-cute" appeal sets it apart from more traditional collectible toys.
• Artist Collaboration: ^{Labubu is the brainchild of Kasing Lung, a renowned artist whose distinct style brings a rich narrative and artistic depth to the character and "The Monsters" universe.4}
• Blind Box Excitement: ^{Many Labubu figures are sold in "blind boxes," meaning you don't know which specific figure from a series you'll get until you open it.5} This element of surprise adds to the thrill of collecting and encourages repeat purchases.
• Limited Editions and Rarity: ^{Pop Mart strategically releases Labubu figures in limited quantities, often creating a sense of urgency and driving up demand.6 Certain "secret" or chase figures within a series are exceedingly rare, making them highly prized by collectors.7}
• Community and Social Media Hype: ^{The Labubu phenomenon has been amplified by a vibrant online community.8} Unboxing videos, collection showcases, and discussions on social media platforms like TikTok, Instagram, and Reddit contribute to the buzz and connect collectors worldwide. ^{The visibility gained from celebrities like BLACKPINK's Lisa endorsing Labubu has further fueled its viral popularity.9}

Where to Find Authentic Labubu Toys

Given Labubu's immense popularity, the market is rife with both legitimate sellers and unfortunately, a significant number of counterfeit products. Prioritizing authenticity is crucial to building a valuable collection.

1. Official Pop Mart Channels

• Pop Mart's Official Website: The most direct and reliable source for new releases and restocks is Pop Mart's official website (popmart.com, or region-specific sites like ). ^{Be aware that popular releases can sell out in seconds, so it's wise to sign up for notifications and be ready at launch times.10}
• Official Pop Mart Retail Stores: ^{Pop Mart has established physical stores in various countries, particularly in Asia, but also in some Western cities.11} Visiting a physical store offers the advantage of seeing the products in person and, for blind boxes, sometimes even feeling the weight to guess the contents (though this is often frowned upon by ethical collectors).
• Authorized Retailers: Pop Mart partners with authorized retailers globally. These can include specialty toy stores, collectible shops, and even some larger retailers. Look for official Pop Mart branding and always confirm the retailer's legitimacy before purchasing. ^{Websites like Kickscrew.com and Pushas.com are examples of authorized online sellers.12}

2. Reputable Online Marketplaces (with caution)

While official channels are always preferred, the secondary market is often where collectors find older or rare Labubu figures.

• eBay: ^{A vast marketplace with a wide selection of Labubu figures, both new and pre-owned.13}
• AliExpress: Similar to eBay, you can find Labubu on AliExpress, but the risk of encountering counterfeits can be higher. Stick to sellers with high ratings and a long history of positive reviews.
• StockX and Whatnot: ^{These platforms have emerged as popular destinations for collectible items, including Labubu.14} They often have authentication processes in place, which can provide an added layer of security against fakes. ^{Labubu figures on StockX and Whatnot often sell out quickly due to high demand.15}
• Proxy Shopping Services for Japanese Marketplaces: Japan has a thriving collectible market, and many exclusive or rare Labubu figures can be found on Japanese sites like Yahoo! Auctions Japan, Mercari, Mandarake, and Amazon Japan. ^{If you're outside Japan, services like Remambo can act as a proxy, purchasing items for you and shipping them internationally.16} This can be a great way to access limited editions.

3. Dedicated Collectible Stores and Communities

• Specialty Toy Shops: Beyond official Pop Mart retailers, many independent toy and collectible stores carry a selection of Labubu. These shops often cater to a knowledgeable collector base and can be a good source for new releases and insights.
• Online Collector Forums and Groups: ^{Communities on Reddit (e.g., r/PopMartCollectors), Facebook groups dedicated to Pop Mart or designer toys, and other online forums are invaluable resources.17 Members often post about new releases, restocks, and even offer figures for sale or trade.18} These communities can also help you verify the authenticity of a figure.
• Craft Fairs and Local Markets (with extreme caution): While some legitimate vendors might appear at these events, the risk of encountering counterfeit Labubu toys is significantly higher. If you do find a Labubu here, be extra diligent in checking for authenticity.

Spotting Authentic Labubu Toys: A Crucial Skill

^{The popularity of Labubu has unfortunately led to a flood of counterfeit "Lafufus" in the market.19} Knowing how to differentiate between a genuine Labubu and a fake is paramount.

Key Authentication Checkpoints:

1. Packaging: Material and Finish: Authentic packaging typically has a matte finish with smooth textures and embossed details on the series name.20 Fakes often have a glossy, uneven surface. Color and Print Quality: Look for muted pastel colors and clean, crisp printing. Counterfeits may have oversaturated or faded colors, and blurry or pixelated graphics. Holographic Sticker and QR Code: Genuine Labubu boxes feature a holographic sticker with the "POP MART" logo and a clear, sharp QR code.21 Scan the QR Code: Scan the QR code with your phone. It should direct you to Pop Mart's official authentication site (e.g., fwsy.popmart.com or m-gss.popmart.com).22 Be wary if it leads to an unofficial site or shows multiple inquiry attempts (which could indicate a previously scanned fake). Logo Quality: The "POP MART" logo on the holographic sticker of an authentic product will be neatly printed with a three-dimensional effect.23 Fakes may have a roughly printed, squashed logo. Small Details: Examine tiny details like the trash can symbol on the back of the package. Authentic versions often have rounded corners on the arrow within the symbol, while fakes might have square corners.24
2. The Figure Itself: Face and Teeth: Finish and Paint: A real Labubu's face has a smooth, matte finish with crisp paint lines.25 The eyes are typically glossy and embedded into the vinyl, and the blush is airbrushed and well-blended.26 Fakes often have sloppy paintwork, unpolished features, and dark, poorly applied blush.27 Teeth Count and Spacing: Authentic Labubu figures typically have exactly nine teeth, varying slightly in shape and size, with clear gaps between each tooth and growing directly from a blue line.28 Counterfeits often have fewer or poorly painted teeth, sometimes connected without distinct spacing, or a noticeable gap between the blue line and the teeth.29 Material Quality: Vinyl Figures: Authentic vinyl figures feel substantial and have a smooth, consistent finish. Fakes may feel lighter, have a plasticky or rough texture, and show inconsistencies in the molding. Plush Dolls: Genuine Labubu plush dolls have soft, fluffy fur with seamless stitching.30 Fakes often use coarse, cheap materials with visible stitches and frayed threads.31 Foot Logo: Many genuine Labubu figures have a clear Pop Mart logo embossed or printed on the left foot.32 Some models may even reveal a Labubu silhouette under UV light. Authentic feet are often soft and flexible, made from the same material as the face, while fakes can feel hard, oversized, or appear glued on.33 Wash Label (for plush dolls): Authentic wash labels are usually smooth and integrated into the plush, while fakes may feel raised or plasticky.34
3. Accessories and Identity Card: Identity Card: Real Labubu figures often come with a well-printed identity card in pastel tones.35 Fakes may lack this or have blurry, low-quality prints. Desiccant Packet: Authentic products often include a desiccant packet with clear, dark logos.36 Fakes may omit this or have poor-quality packaging for the desiccant.
4. UV Light Test: This is a surprisingly effective method, especially for the "Have A Seat" series. Authentic Labubu figures, particularly the "Have A Seat" series, often reveal specific anti-counterfeit markings under UV light.37 The anti-counterfeit marking on the sole may glow fluorescent blue, the eyes and mouth might glow, and the nose could glow fluorescent orange. Fakes typically show no reaction or glow.

Additional Tips for Authentication:

• Record Unboxing Videos: Always record a full unboxing video from the moment you receive a sealed package. This serves as important evidence if you need to dispute an inauthentic product.
• Compare Online: Search for images of the authentic figure online and compare them meticulously with the one you're considering. Look for even subtle differences.
• Price Check: If a price seems significantly lower than the typical market value for a particular Labubu figure, it's a major red flag.
• Review Buyer Feedback: When buying from online marketplaces, always check seller reviews and ratings. Look for specific comments about authenticity and product quality.

The Labubu Collecting Journey: Beyond the Purchase

Collecting Labubu is more than just acquiring figures; it's about engaging with a vibrant community and appreciating the artistry behind these unique monsters.

Community Engagement:

• Online Forums and Social Media Groups: ^{Join dedicated communities on platforms like Reddit (r/PopMartCollectors), Facebook, and Discord.38} These are excellent places to:
  
• Hashtags: Follow relevant hashtags on social media like #labubu, #popmart, #themonsterslabubu, #labubuunboxing, and #labubucollection to stay updated and connect with other fans.

Maintaining Your Collection:

• Display: ^{Showcase your Labubu figures safely to prevent dust accumulation and fading.39} Display cases or shelves away from direct sunlight are ideal.
• Cleaning: Gently dust your figures regularly with a soft brush or microfiber cloth. For more stubborn marks, consult collector guides or community advice on safe cleaning methods for vinyl toys.
• Protect from Damage: Handle your figures with care to avoid accidental drops or scratches. Keep them away from pets and young children if they are not intended for play.

The Investment Aspect:

While collecting should primarily be about enjoyment, it's worth noting that certain rare or limited-edition Labubu figures can appreciate significantly in value on the secondary market. This has even led to a phenomenon dubbed "Labubunomics," where prices climb rapidly due to intense demand and limited supply. However, this is a speculative aspect, and not all figures will increase in value.

Conclusion

Finding and collecting Labubu toys is an exciting endeavor that blends the thrill of the hunt with the joy of artistic appreciation. By understanding the official channels, exercising caution on secondary markets, and becoming adept at authenticating your purchases, you can build a genuine and cherished Labubu collection. More importantly, engaging with the passionate Labubu community will enrich your collecting journey, transforming it from a mere hobby into a shared experience with fellow enthusiasts worldwide. Happy hunting for your next mischievous monster!